Media Product & Report

 

One Minute Version “Every Day Small Victories”

Production Log

RESEARCH PRODUCTION LOG

 

DATE

 

ACTIVITY

 

COMMENTS

25/2/2016 Brief is given by the client. It is read and understood. A 1 mint beverage product commercial has to be produced for them in accordance with the brief.
26th/2/2016 What is the main concern or concept. What does the client actually want in the commercial is researched such as everyday small victories. Some pitches are given to the client
28th/02/1016 Brief history of commercials Volvic has been making in the past is watched and analysed. Length, tone and target audience of the commercial directed at is noted down.
1/3/2016 The final pitch is developed. Brief is read again to see if any other changes are required in the concept.

 

PLANNING AND PREPARATION PRODUCTION LOG

              DATE

DATE

 

ACTIVITY

 

COMMENTS

3/3/1026 The research work and to show the concept to The client paper based sketch book is being made. All the essential document sheets are made.
5/3/2016 The mind map is and the script of the commercial is done. The concept of everyday small victories is researched thoroughly.
7/3/2016 A story board is sketched out. All the  images for the visualization of  the final product are selected.
10/3/2016 Script is written down and included with story board in a ppt presentation to show the client. Presentation is ready to be shared with the client.
15/3/2016 Cast and crew are finalised. Jobs are allotted to the crew such as camera person and assistant editor.
17/032016 Production schedule is prepared. Schedule is prepared and announced to the cast and crew.
21/03/2016 Cast list and crew sheet is prepared and is handed over to the concerned people. Permissions for location and actors contract is signed off.
25/03/2016 A meeting with the client is fixed again to brief them with the production and if there are any further instruction, feedback or something they want to alter. Feedback from the client is taken and noted down.

Make sure to look upon at certain points while making the final product.

 

PRODUCTION AND POST PRODUCTION LOG

 

DATE

 

ACTIVITY

 

COMMENTS

8th/03/2016 The equipment for the production is booked. Confirmation is received

 In 12th/03/2016

13th/03/2016 The equipment is collected and set up and the filming is completed by 6:30pm. Equipment is returned to the technicians.
13th/03/2016 All the data is saved into the computer for editing. Editing begins.
14th/03/2016 The film is edited and the final product is rendered and ready for the presentation. A one mint version and 15 sec version are finalised.

 

EVALUATION

The brief of Volvic advertisement was quite clear and concise. It had all the important features such as what is the purpose of the brief, what is their business objective, insights target audience, tone, look, feel, time scale and mandatory inclusions and exclusions. As it was very well laid out and comprehensive due to which I understood very well what my client’s assumptions, requirements and expectations are and how can I transform their thoughts into wonderful artistic creation. The final product that I delivered to my client was  in accordance with their expectation and in regards with the brief. At each step from the script, pitching ideas to the client to the production and post-production process  the guidelines and requirements provided by the client were followed and met. It was made sure that all the recommendations in the brief specified such as aim, content matter, effective target audience, timescale and budget were looked upon and correctly matched with the objective of the brief issued by my client.  The concept of bringing everyday small victories to the screen by giving a positive outlook on any situation can make it humorous that is what I have put up on the film.It is short, funny and pays off quickly with an essence of surprize in it.

When I had my first meeting with the client I stacked three pitches to them but due to the time constraint of the advertisement which was one minute my client selected the initial pitch which they liked the best among all three of them. So, that  pitch which had the scenario of two young ,confident male rivals in an office setting was selected. which I processed further and gave a presentation included with a visual storyboard to the client in the second meeting. In the second meeting, the client gave the feedback to be subtle in delivery the idea when filmed .I convinced them and  begun the production of  the pitch to produce the final product after finalising all the paper-based documents.Once the green signal was given by the client I started working on the script, shot details and finalised the cast. However in each step towards the production required a lot of my personal time and because I had to cop up with the job too so at times things were pretty stressful. But as the only way out is to go through and will to produce a brilliant product that would be effective, meaningful and beyond the satisfaction level of the client encouraged me  to run everything smoothly. I planned out the schedule to get the final version of the film before

Once the green signal was given by the client I started working on the script, wrote down the shot details and finalised the cast. However in each step towards the production required a lot of my personal time and because I had to cope up with the job too so at times things were pretty stressful. But as the only way out is to go through and will to produce a brilliant product that would be effective, meaningful and beyond the satisfaction level of the client encouraged me  to run  the pre-production stage smoothly. I planned out the schedule to get the final version of the film before deadline given by the client and submit it on the due date.

I had been very consistent and had an optimistic approach towards the production process even when the situation was stressful. I tried to remain calm and positive. My second aim in the whole process was to film the shoot and edit it before the deadline. And because I had been a production head in the past projects so, I already had the experience of multi-tasking production and post-production tasks that is why I was quite confident in approaching different tasks and remained relaxed because of independent working. There were no difference of opinions. I knew what I wanted to achieve and how.

The communication  between me and the client was  effective .The client  gave their brief which was clear ,comprehensive and later  on in both the meetings I had with the client they shared their concerns regarding the pitches and gave me the feedback very politely.  I understood them completely and carried the production process with taking them in confidence. I acknowledge their feedback at every level of the production process. I understood their needs, requirement and what they wanted to gain from that advertisement and they shared their ideas and shed light on every element of their brief where I asked for their explanation.

I explained and demonstrated different pitches to the client initially and when they selected the one they liked the most I gave in-depth detail of that pitch to them via presentation and made them believe with full surety that they will get a wonderful  product by the end .Though we had issue on the deadline of the project as the client wanted it by 13th of  April but due to certain production issues I asked them to give me a favour and changed the deadline ahead of 13 because  I aim to deliver quality in my media product and it was essential for  the production  of  Vovlic  film .As we wanted to shoot it from best quality equipment for excellent results but for that deadlines had to be changed and my client agreed to it changed the date.

To get one final feedback from the client I showed them the final product and then changed certain audio levels in the film according to the client’s feedback. I downloaded some new tracks and set them up in the background. Though the product is quite effective but if given a chance to improve my product better.I would make sure that the cast and characters in the film look exactly like what they are defined in the pitch and their wardrobe is in accordance with the pitch details like here we had two office rivals but due to certain issues formal outfits were not available and had to film them in casual dress. Secondly, I would make sure that the camera captures the wide shot accurately and there are no wobbly shots.

Finally, I would be more confident, communicate better and engage the client in every step of the pre and post-production stage next time. I would try to finish the production and editing phase early. I will complete my final product before the submission date given by  the client so that if there are any changes I want to do I have time to manage it.

15 Seconds version.

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